Key to Burmester

P R E S S R E L E A S E

AN INSIGHT TO THE INNER WORKINGS OF BURMESTER AND ITS OUTLINE FOR THE FUTURE

BERLIN, SEPTEMBER 22, 2023 – Under the moniker “Key to Burmester,” the renowned audio systems manufacturer Burmester welcomed invited visitors to Berlin from September 11th to 20th, 2023. During the multi-day series of events, global trade partners, as well as media representatives, had the opportunity to experience the impressive world of Burmester up close, including an exclusive tour of the newly modernized manufacturing facility.
The event not only provided a fascinating behind-the-scenes look at the Berlin-based HQ and the company heritage but also offered an exciting preview of upcoming projects through which the company is shaping its vision, especially in the areas of manufacturing, depth of production, product design, and brand management.

To kick start the event, Burmester welcomed guests to an evening in the heart of the capital, above the rooftops of Berlin at The Loft, which serves as both a Burmester product showroom and a luxurious yet relaxed event location near the historic Bernauer Straße in the Mitte district. The following day, activities continued with a comprehensive day of events and presentations covering various topics, including:

Tech Talk

The company provided insights into its latest technologies and innovations, with each technical element being developed in-house at the Berlin manufacturing facility and hand assembled on-site. Presentations included a glimpse into how the upcoming generation of Burmester products will improve in terms of user interface, build quality, user experience. In addition, proprietary developments were discussed in the areas of power supply, DA converters, technical design requirements, and in-house developments in various software areas, highlighting their differences from previous generation products.

Design Concept

Design language is of paramount importance to Burmester, as each product embodies both acoustic and visual excellence. Participants were given insight into new design principles for future Burmester products. Using the example of the upcoming 232 integrated amplifier, details such as the redesigned heat sink profile and extensively revised user interface were presented. Additionally, ongoing projects were visualized to illustrate the new design language and its impact on the future product portfolio.

Automotive Technology

As a renowned provider of high-quality, high-end surround sound systems for the automotive sector, the company guided its guests through the development process of these remarkable systems and revealed their design genesis.

In-Car Symphony: During an on-road listening experience, participants experienced the full sonic brilliance of Burmester’s high-end automotive sound systems. Various soundscapes showcased the entire audio spectrum, with a brief introduction to the individual settings for 2 sound systems:

Guests had the opportunity to experience the Burmester 4D Surround Sound System in the Mercedes-Maybach S 580, witnessing the power of the high-performance hybrid amplifiers in action.
In addition, all invitees had the chance to experience the Burmester High-End 3D Surround Sound System in the electric sports car Porsche Taycan Turbo S, with its high frequency clarity courtesy of the Air Motion Transformer (AMT®) tweeters included in the system.

Insights into Quality Standards and Manufacturing

During the tour of the modernized production facility, specific processes were explained through working examples. Impressive demonstrations showed that precision craftsmanship plays a huge key role. In this context, the company presented its innovative load handling concept, aimed at ease of handling and ensuring the safety of its employees.

Crafting Uniqueness

Burmester presented five exemplary ideas showcasing various approaches to personalization. The manufacturer provided a glimpse into potential future possibilities that could one day be implemented in practice.

Navigating the World of Branding

Participants had the opportunity to immerse themselves into the world of Burmester brand management. Key focuses included the art of craftsmanship, impressive audio experiences, and the essential fusion of emotion with cutting-edge technology.